By professional trade, Joe is an upper cervical chiropractor. He owns a series of health-related businesses including his private practice, True Health Centers, and business strategy consulting in the health tech space. He is married to his college sweetheart (Abbey) with three boys: Aiden, Maddox, and Sandler, their mini-schnauzer. They are home bodies when they can be, but also like hoping on a plane to explore the world.