Laura Costain

Laura is a Leadership Coach who empowers purpose-driven leaders to excel in larger roles, build exceptional teams, and navigate change sustainably. With an MBA from Duke in Health Sector Management, she founded On Purpose Leadership following a 15-year career at Genentech, where she held leadership positions in Global and US Marketing and Transformation Coaching.

As a founding member of Genentech's Transformation Coaching team, Laura drove significant organizational change across 4,000 employees. Her efforts resulted in a more customer-centric field organization and the implementation of effective work practices throughout the company. This experience solidified her understanding of the crucial link between leadership, team dynamics, and business outcomes.

Having successfully transitioned from global marketing to intrapreneurship to entrepreneurship, Laura now combines her business acumen with deep listening and analytical thinking to help leaders and teams unlock their purpose and maximize their impact.